BUSINESS AND MANAGERIAL COMMUNICATION

SYLLABUS

UNIT 1

Understanding Business Communication: Role, need and relevance of communication in business- communicating in organizations- components of communication- skills, principles and effectiveness of oral communication- barriers to communication- conversation control- reflection and empathy- organizational and managerial communication- culture and diversity in communication( cultural communication)- technology in communication.    Read Complete Note

UNIT 2

Interpersonal Communication: Interpersonal and intrapersonal communication- interpersonal relationships & interpersonal communication/ group communication- non verbal communication- conversations- art of condensation- precis, summary, abstract, synopsis, paraphrasing- visual communication- designing and delivering oral presentations- speeches/ public speaking and debates- managing meetings, seminars and conferences – writing notice, agenda, minutes.     Read Complete Note

UNIT 3

Written business communication – fundamentals of good writing , principles of effective writing – the process of writing, -Techniques of writing- writing business letters.    Read Complete Note

UNIT 4

Business Reports and proposals – purpose, kinds , objectives, planning – types business reports.    Read Complete Note

UNIT 5

Persuasive communication: Understanding persuasive communication, objectives of persuasion- art of persuasion- self-branding, making an impression, communication effectively- qualities & parts of a good proposal- planning and writing of persuasive proposals – negotiation- characteristics, factors influencing, approaches, stages, techniques and skills of negotiation process.    Read Complete Note